Logo Redesign for Honolulu Cookie Company

Design Inspiration:

Recalling my visit to Hawaii during a summer break in college, I had the chance to try the Honolulu cookies and was surprised by how tasteful and delicious they were. Ranging from the natural coconut flavor to the milk chocolate flavor, the cookies are loved by customers of all ages. Hence, the pineapple-shaped Honolulu cookies made an astonishing impression during my trip to Hawaii.

After my visit to Hawaii, I shouldn't forget the flavory taste of the cookies. The Honolulu cookies still pop up in my memories whenever I think of the trip to Hawaii today.

Brainstorming:

Handwritten words：handmade cookies
Pineapple fruit
Hawaiian girl
Flower wreath
Beach by the ocean
Colors with high saturation

Visual References:

Sketches:

Girl who lays down to eat the cookie
Pineapple shaped cookie logo

Version 1:

3D Font
Gradient tropical color ring
3D Pineapple shaped cookie logo in center

Version 2:

Single coloring font
Pineapple shaped cookie logo in the center

Final Version:

Hawaii style element: coconut tree, flower wreath
Earth toned font
Pineapple shaped cookie logo

Hawaii style element: Hawaii girl with flower wreath
Dark-colored font
Pineapple shaped cookie logo
Gradient tropical color ring

Learning Outcomes:

While redesigning the brand logo for the Honolulu cookie, I realized that brand packaging design is something that I am interested in doing. Since I am a huge fan of the Honolulu cookies and have visited Hawaii several times, I look forward to redesigning the packaging of the Honolulu cookies, implementing signature elements that symbolize Hawaii like the bright blue sky and the warm-toned sea.